Bicester was awarded Healthy New Town status in 2016 with the aim of using the town's proposed growth to tackle levels of obesity and social isolation.
Led by A2Dominion, Elmsbrook at North West Bicester is the flagship Healthy New Town development in Bicester, leading the way in sustainable, healthy living for the whole area. As part of the initiative, North West Bicester will provide opportunities to assess and share the health and wellbeing benefits of living in an exemplary development.
The project will test new ways of delivering health services including patient-activated self-care, all of which can be applied to Bicester's wider growth.
The Healthy New Town concept is a multi-agency programme led by Cherwell, Oxfordshire Clinical Commissioning Group, Oxford Academic Health Science Network and A2Dominion Housing Group with support from numerous additional organisations. The overall project has been broken down into three areas; the Built Environment, Community Activation and New Models of Care.
The Built Environment
- led by Cherwell, will look at ways to make the best use of Bicester's built environment. This will include maximising use of Bicester's green spaces, developing planning policies which support the creation of a healthy environment and creating a community which promotes walking and cycling.
- led jointly by Cherwell and A2Dominion. The intention is to help people lead healthier lives by creating a network of volunteer community activators, encouraging workplaces to promote health and wellbeing at work and by providing support to education providers to inspire young people to eat healthily and become more active.
New Models of Care
- Oxfordshire Clinical Commissioning Group will lead this work stream with a focus on creating care that is closer to home. This includes the increasing integration of services; providing primary and community care from health campuses in the town and delivering new pathways for long term conditions which minimise outpatient treatment at acute hospitals in Oxford.