Website URL : http://www.cherwell.gov.uk/index.cfm?articleid=3082

Planning - advertisement control

The advertisement control system helps those involved in outdoor advertising to contribute positively to the appearance of an attractive environment across the district.

Advertisements are an important part of the local scene. Well designed advertisements add brightness and bustle to commercial areas. However, cluttered, poorly designed, overlarge or brightly-lit advertisements can have an adverse effect on the environment.

The standard conditions in the regulations for all advertisements are that:

  • they are kept clean and tidy
  • kept in a safe condition
  • have the permission of the site owner including the council on highway land
  • do not block the view of road, rail, waterway or aircraft signs
  • must not be so permanent that they cannot be removed if required.

Although many signs can be displayed without express consent, we have powers to control the most prominent outdoor advertisements under the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.

Control powers are only exercised in the interests of amenity and, where applicable, public safety. It is these considerations, rather than commercial need or advantage, which must be decisive in the determination of any advertisement application.

Details required:

For pre-application advice relating to advertisements please write to us with as much detail as possible regarding the sign.

Please include the following information:

  • size
  • location
  • details of illumination and style.

For an advertisement application please submit the correct 1APP form along with the relevant plans and fee.

How long will it take?:

For pre-application advice we aim to get a response back to you within 15 working days.

An advertisement consent application should be determined within 6-8 weeks.

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